KURA SUSHI AND NINTENDO OF AMERICA PARTNER TO BRING THE MAGIC OF KIRBY TO GUESTS NATIONWIDE

Kura Sushi USA, Inc. (NASDAQ: KRUS) is teaming up with Nintendo of America to bring iconic characters from the Kirby gaming series to its restaurants in a playful and immersive collaboration this winter. From December 1, 2025 through January 31, 2026, while supplies last, guests will discover an experience that blends Kura Sushi’s signature fun with Kirby’s colorful charm. 

At the heart of the collaboration is Kura Sushi’s Bikkura Pon prize system, which will feature Kirby themed capsule prizes including a cable band, microfiber cloth, and acrylic charm with pedestal. 

In addition to capsule prizes, Kura Sushi will treat fans to two exclusive giveaways for guests who spend $85 or more.  Beginning December 17, guests can take home a limited-edition Kirby themed  three-piece cup set, followed in January by a cozy Kirby themed blanket launching on January 14, while supplies last. 

For those who prefer to extend the fun digitally, Kura Sushi will host Instagram giveaways throughout the campaign, with prizes ranging from a Nintendo Switch 2 system paired with a download code for the digital version of the Kirby and the Forgotten Land – Nintendo Switch 2 Edition + Star-Crossed World game to a prize bundle featuring the Kirby themed blanket, cup set, and a rare collectible. 

Food lovers can also look forward to the introduction of two Kirby-inspired menu items, designed to highlight the playful spirit of the franchise while staying true to Kura Sushi’s dedication to authentic Japanese flavors. Meanwhile, the restaurants themselves will transform into a dreamy wonderland, featuring themed décor such as a Mr. Fresh cover with Kirby’s face, festive noren curtains, and wall art that captures Kirby’s cheerful personality. 

“We’re thrilled to bring the world of Kirby to life for our guests,” said Jimmy Uba, Chief Executive Officer of Kura Sushi USA, Inc. “This partnership captures the joy of discovery and play that both Kura Sushi and Nintendo fans share, making every visit a chance to celebrate together.”

"Our goal with this collaboration is to create moments of delight that extend beyond the plate,” said Newton Hoang, Vice President of Marketing at Kura Sushi USA, Inc. “From exclusive collectibles and giveaways to immersive décor and themed menu items, we want fans of Kirby and Kura alike to feel like they’re stepping into a shared celebration of food, fun, and creativity."

About Kura Sushi USA, Inc.

Kura Sushi USA, Inc. is a technology-enabled Japanese restaurant concept with over 80 locations nationwide. Known for its revolving sushi bar and Bikkura Pon prize system, Kura Sushi delivers an innovative dining experience rooted in authentic Japanese cuisine and cultural inspiration. 
For more information, visit www.kurasushi.com. 

Media Contact:

Newton Hoang
Vice President, Marketing
Kura Sushi USA, Inc.
n.hoang@kurausa.com