KURA REVOLVING SUSHI BAR TEAMS UP WITH HOLOLIVE ENGLISH FOR EXCLUSIVE SUMMER COLLABORATION
Limited-time campaign launches nationwide July 1–31, 2025, featuring three hololive English talents and immersive fan experiences
July 1, 2025
Kura Sushi USA, Inc. (NASDAQ: KRUS), a technology-enabled Japanese restaurant concept known for its authentic cuisine and innovative revolving sushi bar experience, is proud to announce an exciting collaboration with hololive English (hololive USA), the globally popular VTuber talent group produced by COVER Corporation.The exclusive campaign will run July 1–31, 2025, at participating Kura Revolving Sushi Bar locations across the United States.
The collaboration highlights three of hololive English’s most beloved talents— Ninomae Ina'nis, Ouro Kronii, and Gigi Murin—through specially crafted menu items and immersive in-store experiences designed for fans and food enthusiasts alike.
Beginning July 1, guests can enjoy three original dishes inspired by the featured talents. Ninomae Ina'nis is honored with the Spicy Crunchy Squid, featuring squid tempura topped with spicy mayo, eel sauce, and bonito flakes over Kura’s specialty sushi rice. Ouro Kronii’s influence comes to life in the Tuna with Avocado Cream Cheese, which pairs soy-marinated tuna with avocado and cream cheese over Kura’s specialty sushi rice. Gigi Murin is represented by the vibrant Salmon & Tamago Spicy Roll, made with spicy salmon and tamago atop a shrimp mayo roll finished with panko crunchy flakes.
To complement the culinary offerings, an exclusive Kura Sushi x hololive English bottle set will be available for purchase starting July 1 for $20. Fans can also receive a limited-edition cooling towel and carrying case beginning July 21 with a minimum spend of $85 in-store at participating locations, providing a perfect way to stay cool while celebrating their favorite VTubers.
Adding to the festive atmosphere, participating Kura Sushi USA locations will feature hololive-themed in-store decorations throughout the duration of the promotion, transforming the dining experience into a fully immersive, fan-centric celebration.
“We’re incredibly excited to partner with hololive English for our first U.S.-based VTuber collaboration,” said Jimmy Uba, President and CEO of Kura Sushi USA, Inc. “This campaign offers a one-of-a-kind experience that blends fan culture with Kura’s passion for innovation and fun.”
Kura Sushi USA, Inc. is a technology-enabled Japanese restaurant concept with over 76 locations across the United States. Known for its revolving sushi bar experience and commitment to quality ingredients, Kura Sushi USA is a subsidiary of Kura Sushi, Inc., which has operated in Japan for over 45 years since 1977.
About hololive English
hololive English is part of hololive production, a virtual talent agency owned by COVER Corporation, headquartered in Tokyo, Japan. With a diverse roster of talents and millions of global fans, hololive continues to redefine digital entertainment through VTuber performances, interactive content, and cross-media collaborations.
