KURA SUSHI USA DELIGHTS FANS WITH PEANUTS® COLLABORATION

Kura Sushi USA, Inc., a pioneering technology-enabled Japanese restaurant concept known for its unique revolving sushi bar and serving authentic cuisine, announces a heartwarming collaboration with Peanuts Worldwide LLC. As the Peanuts gang slides into Kura Revolving Sushi Bar locations across the country, fans of Snoopy and friends will enjoy a delightful array of exclusive Bikkura Pon prizes and restaurant decor.

Kura Revolving Sushi Bar locations nationwide will feature the Peanuts x Kura Sushi Bikkura Pon prize collection from Dec. 1 to Jan. 31, 2024, while supplies last. Diners can collect figurine keychains, can badges and microfiber cloths adorned with iconic Peanuts characters, including Snoopy, Charlie Brown, Sally, Lucy, and Woodstock, among other beloved characters that are sure to be a hit with fans and collectors alike.

"Our collaboration with Peanuts marks a significant step in continuing to diversify our offerings and enhancing the dining experience for our guests," said Sally Kurosaki, Promotions & Licensing Manager of Kura Sushi USA, Inc. "Fans of Snoopy and the Peanuts gang are in for a treat as they can now indulge in delicious sushi while collecting exclusive Bikkura Pon prizes featuring iconic Peanuts characters. It's a match made in heaven, and we can't wait to see our guests’ smiling faces as they enjoy this limited-time offer."

Guests will receive a surprise Peanuts x Kura Sushi Bikkura Pon prize for every fifteen plates of sushi enjoyed when they dine in or order online at order.kurasushi.com, while supplies last. The proprietary Bikkura Pon Prize System is integral to the Kura Sushi brand’s interactive and tech-driven dining experience. A prize machine, touch panel and plate disposal slot are located at every table in the restaurant. Connected via sensors, the touch panel registers the number of plates dispensed into the plate disposal slot. All prizes are available for individual purchase except for a rare, collectible Snoopy Figurine Keychain available exclusively through the prize system.

Kura Sushi is committed to using ecopon prize capsules for all Bikkura Pon prize collaborations in partnership with licensed intellectual properties in restaurants nationwide. ecopon is the world’s first plastic-fee, biodegradable and recyclable paper capsule made from starch and paper developed by K2 Station Co., Ltd., Rengo Co. Ltd., and Daiho Industrial Co., Ltd.

To round out the collaboration, Kura Sushi Rewards Members can receive a three-piece Peanuts-inspired cup set for every $70.00 spent in the restaurant (excluding coupon, tax and tip) from Jan. 3 to Jan. 7, 2024. Quantities are limited and not guaranteed. In-store giveaway dates are subject to change.

Kura Sushi is set to enhance its dining experience by integrating the charm of the Peanuts characters with the interactive, technology-driven environment of Kura Revolving Sushi Bars inclusive of Snoopy figurines atop Mr. Freshä, Kura Sushi’s patented sushi lid that is embedded with a data-collecting hardware that provides information to ensure the items on the belt are always fresh and regularly replenished. Further information about the Peanuts x Kura Sushi Bikkura Pon collaboration can be found at kurasushi.com/peanuts-bikkura-pon-collaboration.