KURA SUSHI USA AND CRUNCHYROLL ANNOUNCE EXCITING COLLABORATION WITH DEMON SLAYER: KIMETSU NO YAIBA INFINITY CASTLE AHEAD OF SEPTEMBER 12 FILM RELEASE
Limited-time campaign launches nationwide July 1–31, 2025, featuring three hololive English talents and immersive fan experiences
August 22, 2025
Kura Sushi USA, Inc.,the innovative leader in revolving sushi, is thrilled to announce a special collaboration with global anime brand Crunchyroll in celebration of the highly anticipated feature film release of Demon Slayer: Kimetsu no Yaiba Infinity Castle. This nationwide partnership will launch at all Kura Sushi USA locations on August 22, 2025, bringing fans exclusive collectibles, unique giveaways, and a chance to win movie tickets and Crunchyroll subscriptions.
To kick off the collaboration, guests can purchase a limited-edition Demon Slayer: Kimetsu no Yaiba bottle for $20 (while supplies last). Each bottle features vibrant artwork inspired by Demon Slayer: Kimetsu no Yaiba Infinity Castle, making it a must-have for collectors and fans alike.
The excitement continues with three exclusive giveaway events:
August 27, 2025 – Commemorative Cooling Towel with Case
September 19, 2025 – Acrylic Stand
October 3, 2025 – T-Shirt
All giveaway items are while supplies last and require a minimum spend of $85 per item.
Capping off the collaboration, Kura Sushi USA and Crunchyroll will host a social media sweepstakes where five (5) randomly selected winners will each receive two (2) movie tickets (fulfilled via Fandango or local theater gift card) and a one-year Crunchyroll Premium tier membership—giving winners access to thousands of anime episodes, including Demon Slayer: Kimetsu no Yaiba.
“We are incredibly excited to partner with Crunchyroll to celebrate the release of Demon Slayer: Kimetsu no Yaiba Infinity Castle,” said Newton Hoang, Vice President of Marketing at Kura Sushi USA, Inc. “This collaboration allows us to create unique experiences for our guests while honoring one of the most beloved anime franchises of all time. We’re grateful to the Demon Slayer fan community for their passion and enthusiasm, and we look forward to welcoming them to our restaurants to enjoy great food, exclusive collectibles, and unforgettable moments.”
Kura Sushi USA, Inc. is a technology-enabled Japanese restaurant concept serving authentic sushi and other Japanese cuisine through an innovative revolving sushi service model. Kura Sushi USA is committed to providing guests with high-quality, natural, and delicious meals in a fun and interactive dining experience.
About Demon Slayer: Kimetsu no Yaiba Infinity Castle
Demon Slayer: Kimetsu no Yaiba Infinity Castle, the first feature film in the three-part cinematic trilogy, will come to theatres including IMAX® and premium large formats in the United States and Canada on September 12, 2025, distributed by Crunchyroll and Sony Pictures Entertainment. Tickets are on sale now at demonslayer-movie.com.
About Crunchyroll
Crunchyroll is the global anime brand that fuels fans’ love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service alongside theatrical premiere, games, events, merchandise and more.
