KURA REVOLVING SUSHI BAR UA AND TOEI ANIMATION ANNOUNCE SECOND ONE PIECE COLLABORATION
Immersive restaurant décor, limited-time menu items, exclusive prizes, and fan merchandise available nationwide October 10 – November 30, 2025.
October 10, 2025
Kura Sushi USA, Inc. (NASDAQ: KRUS), a leading technology-enabled Japanese restaurant concept, is thrilled to announce its second collaboration with the legendary studio Toei Animation for its globally beloved ONE PIECE anime franchise. Following the overwhelming success of last year’s collaboration, ONE PIECE will return to all Kura Revolving Sushi Bar locations in the U.S. from October 10, 2025 through November 30, 2025—bringing fans an all-new dining adventure inspired by the Straw Hat Crew.
During the campaign, restaurants will be vividly decorated with ONE PIECE theming that immerses guests in the world of the episodic series and its high-seas adventure. Fans should also keep an eye out for special easter eggs traveling along the conveyor belt, a playful nod to the surprises experienced by Monkey D. Luffy and the Straw Hats during their epic quest.
Guests can enjoy:
Three original ONE PIECE-themed menu items:
Luffy’s Garlic Beef Roll
Zoro’s “Three Sword” Crunchy Roll
Nami’s Mandarin Orange Cheesecake Parfait
Exclusive ONE PIECE prize capsules, dispensed from Kura Sushi’s signature Bikkura Pon prize machines.
Two exclusive tote bag giveaways (with a minimum $85 in-store spend, while supplies last):
October 22, 2025
November 19, 2025
Limited-edition commemorative ONE PIECE chopsticks, available for purchase beginning October 10 at $12 each, while supplies last.
“We were blown away by the response to our first ONE PIECE collaboration Toei Animation,” said Newton Hoang, Vice President of Marketing at Kura Sushi USA. “This iconic anime franchise has such a devoted fan base, and last year’s event was an overwhelming success that brought so much excitement into our restaurants. We knew we had to do it again—for the fans!”
This ONE PIECE collaboration highlights Kura Sushi’s mission of blending authentic Japanese cuisine with cultural storytelling, transforming dining into an engaging experience that delights both anime enthusiasts and food lovers.
Kura Sushi USA, Inc. is a fast-growing, technology-enabled Japanese restaurant concept with 80+ locations across the United States. Known for its revolving sushi bar experience, Kura Sushi combines authentic Japanese cuisine with interactive dining technology and exclusive promotions to create an engaging and fun environment for guests of all ages.
About Toei Animation Inc.
Toei Animation Inc. is based in Los Angeles and manages the distribution of Toei Animation’s top properties, including franchise series Dragon Ball, Sailor Moon, ONE PIECE, Digimon, Saint Seiya and many others, to North America, Latin America, South Africa, Australia and New Zealand. In addition, Toei Animation’s Los Angeles office also oversees all categories of consumer product licensing based on its film and television brands within these territories. For more information, please visit toei-animation-usa.com.
Media Contact:
Newton Hoang
Vice President, Marketing
Kura Sushi USA, Inc. n.hoang@kurausa.com
